Wellness coach

A holistic health coach supporting clients with intentional guidance.
03.
A person with shoulder-length hair standing at a wooden dining table in a bright room with large windows and greenery outside.

This wellness coach had a loyal base of clients offline, but their online presence wasn’t bringing new leads. Instagram was inconsistent, Pinterest sat untouched, and new inquiries came almost entirely through referrals. Social media felt scattered and unsustainable, leaving growth up to chance instead of strategy.

We partnered with them to build a strategy-first system that matched the clarity of their coaching. With a 45 page strategy deck, we mapped content pillars and brand tone, established a posting rhythm for Instagram, and launched Pinterest as a reliable funnel. Within months, new leads started coming directly from social media, turning visibility into paying clients.

A woman in a white dress working at a computer in a cozy home office with a large window and lush greenery outside.
"Working with Drift Social helped me show up online with confidence. My content finally feels authentic, and clients tell me they’re drawn to the way I share my message."

The Challenge

  • Loyal client base offline but no consistent online traction

  • Inconsistent Instagram posting without clear direction

  • Pinterest inactive and underutilized

  • Social media not reflecting their coaching style

  • Leads limited to word-of-mouth referrals

A woman with long wavy hair enjoying the sunset by a river with hills in the background.
Woman wearing off-white pajamas inside a sunlit room near a window.
"I had no rhythm with social media, and it felt like my online presence wasn’t connecting with the right people."

Building a Social Presence With Intention

When we started, new client inquiries were irregular and unpredictable. With a strategy-led system, their content became clear, consistent, and aligned with their coaching values. Instagram started attracting the right audience, and Pinterest became a steady funnel for visibility and website clicks.

Bright kitchen space with a wooden table and four stools near large windows showing an outdoor garden and trees, with sunlight casting reflections on the wooden floor.
A woman with long blonde hair wearing a white shirt and blue jeans walking in a grassy area under tall green trees on a sunny day, with a digital overlay of promotional text for 'Drift Social' overlaid on a photo frame.

The result: they began averaging 18 new client inquiries per month directly from social media. On average, 7 of those converted into paying packages, adding $3,500–$4,000 in monthly revenue on top of their existing client base. Social media went from an afterthought to a dependable growth channel.

CLIENT SINCE 2025
"Now my social presence feels like an extension of my work. It’s consistent, aligned, and attracting the right people."

The transformation

  • Clear, strategy-led content pillars

  • Posting rhythm that built sustainability

  • Pinterest launched as a consistent driver of leads

  • Content aligned with their voice and coaching style

  • Social media became a reliable source of new revenue

Audience Growth

↑ 25%

Conversion Rate

↑ 22%

Traffic Driven

Engagement Rate

↑ 10%

↑ 60%

LET'S WORK TOGETHER →
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A woman with a ponytail, wearing a white sleeveless top and light blue jeans, walking past a wooden table with a laptop, a coffee mug, and a book in a bright, modern living room with white curtains and a view of the city outside.
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