Therapy practice

A values-led therapy practice committed to clarity and compassion.
02.
A woman walking past a round wooden table with a silver MacBook, a white coffee cup, and a book, in a bright living room with white curtains and a white sofa.
"Our clients started saying, ‘Your posts are the reason I reached out.’
Young woman with brown hair in a ponytail, wearing a sleeveless white top and light blue jeans, stands indoors by a clear glass window, looking at and using her smartphone.

This therapy practice was built on powerful, values-led client work, but that depth wasn’t showing online. Their posts were inconsistent, their message unclear, and new clients weren’t finding them. Social media felt like a chore instead of a tool, and it wasn’t supporting their practice’s growth.

We stepped in to bring clarity, strategy, and sustainability to their online presence. Within weeks, their content began attracting aligned leads, freeing the founder from the stress of trying to “figure it out” alone. Today, their socials feel as thoughtful and trustworthy as the care they provide offline and they’re booking new clients directly through Instagram.

The challenge

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A woman with long brown hair wearing a white dress, partially obscured by a white curtain, standing in a bright, minimalist room.

  • Inconsistent posting rhythm

  • Messaging unclear and disconnected from brand values

  • Engagement low despite strong client work offline

  • No clear funnel to convert followers into clients

  • Time spent posting without results or direction

"I didn’t know how to show up in a way that felt professional."

Building an Online Presence That creates Trust

When we partnered with this therapy practice, their in-person work was powerful and deeply human, but their online presence didn’t reflect that. They needed a way to show up on social media that felt aligned with their values while also bringing in steady inquiries.

We created a 45 page strategy deck mapping their voice, audience, and content pillars. From there, we built storytelling frameworks that gave them confidence and consistency. In less than 90 days, their content shifted from quiet and uncertain to confident and values-led. Their founder spent less than 2 hours a month with us, while we managed everything else and new inquiries began landing in their inbox weekly.

A woman smiling and holding a tablet in a bright, modern office with a round table and chairs in the background.
A printed poster with a photo of a woman standing on grass beneath trees, with the text 'Drift Social' and additional information about social media agency support for sustainable business growth, dated 2025. 
CLIENT SINCE 2025
"When I look at my social media, I feel proud. It reflects the heart of my practice and actually brings in the right-fit clients."

The Transformation

  • A 45 page strategy deck mapping voice, audience, and content pillars

  • Storytelling frameworks that made posts confident and values-driven

  • Consistent rhythm of posting and engagement with their community

  • A clearer, more professional presence aligned with their values

  • Social media directly driving inquiries and new client bookings

Audience Growth

↑ 15%

Conversion Rate

↑ 14%

↑ 54%

Engagement Rate

↑ 10%

Traffic Driven

LET'S WORK TOGETHER →
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