PILATES STUDIO

A boutique Pilates studio built on intentional movement, mindful living.
01.
Woman practicing yoga in a kneeling backbend pose on a beige mat, wearing white athletic wear against a plain, light-colored wall.
"Working with Drift gave our studio the consistency and clarity we had been missing."

When we first connected with this Pilates studio, they were relying heavily on ClassPass to fill classes, but that brought inconsistent attendance and very few loyal members. Social media wasn’t pulling its weight either: posts were scattered, messaging unclear, and the founder was carrying the weight of marketing while also running the studio.

Our goal was to replace the unpredictability of ClassPass with a social presence that attracted and retained long-term members, creating a pipeline that supported steady revenue and growth.

Woman in white athletic wear doing a side plank exercise on a beige yoga mat in a room with plain white walls.

The Challenge

  • Over-reliance on ClassPass, which didn’t bring consistent members

  • Engagement that didn’t reflect their strong in-studio experience

  • Messaging and visuals that didn’t position them as premium

  • No clear strategy or measurable growth goals

  • Founder stretched thin trying to manage socials alone

A woman with long blonde hair standing near a body of water during sunset, with hills in the background.
A woman performing a yoga pose on a mat indoors, with her body supported on her forearms and one leg raised.
"We knew social media mattered, but we didn’t have the time or clarity to do it well."

Building a Social Presence That Reflects the Experience

When we began, their social media wasn’t converting. posts weren’t reaching the right people, and the members they did get from ClassPass rarely stayed long-term. Through strategy-first management, we developed content pillars tied to their class offerings, clarified their message to highlight community and results, and built a posting rhythm that kept them consistently visible.

Within weeks, inquiries started coming directly from Instagram. By month two, new paying members from social were replacing the churn from ClassPass, giving the founder stability for the first time.

A woman practicing yoga in a pose on a beige mat indoors.
Polaroid-style photo of a woman standing on grass with trees in the background, overlaid with text about social media agency and business growth. 
CLIENT SINCE 2025
"Now our social media feels consistent and connected to the heart of our studio."

The Transformation

  • Clear, strategy-led content pillars tied to memberships and packages

  • Story engagement increased fivefold, driving new member inquiries

  • Branded content aligned with their in-studio energy and professionalism

  • Consistent social handled by Drift, freeing the founder from day-to-day posting

  • Social media became the primary source of new members, replacing ClassPass dependency

Audience Growth

↑ 42%

Conversion Rate

↑ 3.4%

↑ 260%

Engagement Rate

↑ 5.8%

Traffic Driven

LET'S WORK TOGETHER →
A woman practicing yoga in a kneeling backbend pose on a beige mat, wearing a white long-sleeve top and white shorts, against a plain wall.
A woman in a white sleeveless top and jeans walking in a bright living room with large windows and sheer curtains, with a laptop on a round wooden table.
A woman with shoulder-length brown hair, dressed in a white outfit, stands in a bright, airy room near a wooden table with stools, looking out through large windows at a green outdoor scene.
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