About Drift Social

Woman standing waist-deep in a lake, facing away, with mountains in the background at sunset.
A woman with long, wavy blonde hair standing outdoors near a body of water with hills in the background during sunset.
It’s so nice to have you here!

Drift Social is a strategy led social media agency built to support brands that are ready for a more intentional online presence. The work centers on clarity, consistency, and long term positioning, not trend cycles or reactive content.

Every engagement is grounded in thoughtful strategy, strong creative direction, and systems that allow brands to show up online with confidence and continuity.

A woman with long, wavy hair standing near a body of water at sunset, with mountains in the background, and text overlay reading "Clarity, presence and sustainability."

Agency Leadership & Experience

Drift Social is founded and led by Kaylin Franklin, whose background combines formal education, agency experience, and hands on work across a wide range of brand sizes.

Kaylin holds a Bachelor’s degree in Social Media from Grand Canyon University and has worked with multi million dollar brands through contracts with top tier agencies. This experience shaped the way Drift Social operates today, with an emphasis on structure, accountability, and strategy that connects content to business goals.

Rather than operating as a one size fits all agency, Drift Social is intentionally small and focused. Strategy is led directly by Kaylin, with execution supported by a trusted network of contractors and collaborators brought in based on the needs of each project.

This model allows the agency to maintain a high level of involvement, consistency, and quality while still offering the depth and support of an agency environment.

Person holding a gold Apple MacBook in an outdoor setting with grass and small flowers.

Our Approach

Drift Social was built around a simple observation: most brands are not struggling because they lack effort. They struggle because their visibility, messaging, and execution are not aligned with the results they want to see.

The solution is not more content or more tactics. It is clearer direction.

The agency focuses on building social media systems that support how a business already operates, strengthening brand voice, refining platform strategy, and creating content that holds up over time.

Every decision is made with intention, so social media becomes a reliable part of a brand’s infrastructure rather than a constant source of pressure or uncertainty.

IN CASE YOU’RE WONDERING WHY

WE WOULD BE A GREAT FIT

Close-up of a person's hand raised against a clear sky.
Cover of a publication titled 'Drift Social' with a subtitle 'Sustainable Business Growth', indicating it is from the Social Media Agency 2025.
The alignment you’ve been waiting for. 
01 / You are looking for strategic leadership, not task based content support.
02 / You view social media as a core part of your brand’s visibility, not an afterthought.
03 / You want execution that stays closely connected to strategy and direction.
04 / You value clarity, consistency, and long term brand positioning over short term tactics.
HOW CAN WE WORK TOGETHER →

WHAT’S NEXT?

A woman with long, wavy hair facing away, standing outdoors near trees, during dusk or dawn.
A notebook page with lined paper featuring a cover design for a social media agency called 'Drift Social,' emphasizing sustainable business growth, for the year 2025.
A clear path so you always know what comes next.

If you are ready for social media that feels strategic for the long term, I would love to partner with you.

LET'S WORK TOGETHER →