meet the founder
I am Kaylin Franklin, the founder of Drift Social. I help brands build a social media presence that is clear, strategic, and aligned with their long term goals.
My work centers on intentional strategy, strong creative direction, and systems that make growth sustainable. I focus on strengthening your brand voice, and building a presence that attracts the right clients consistently.
If you want a social media foundation that feels steady and strategic with room to grow, you are in the right place.
MY BACKGROUND
I built Drift Social to give brands a clearer, more strategic way to grow. After years working across social media and digital marketing, one pattern became obvious: most businesses weren’t struggling because of a lack of effort. They were struggling because their visibility, messaging, and execution didn’t align with the results they wanted.
Instead of chasing trends or adding more to-do’s, I focus on creating systems that move a brand forward with intention. Clean strategy. Clear messaging. Consistent content that supports real growth.
My work combines brand voice development, platform strategy, and performance insights to help founders stop guessing and start leading their digital presence with confidence. Drift Social exists to give you direction, a plan that works, and the kind of online presence that supports long term brand authority.
my core values and philosophy
Your brand deserves a social presence that is clear, consistent, and built to grow. Drift Social is grounded in four principles that ensure every decision, every piece of content, and every strategy has purpose.
Showing up with intention. Prioritizing the actions that strengthen visibility, reinforce your positioning, and keep your brand top of mind.
Building genuine interest and forward movement. Your content is designed to guide your audience, deepen trust, and support the path toward conversion.
Establishing expertise through clarity and consistency. Your voice, message, and proof all work together to position you as the obvious choice
Using data and direction to scale what works. Every platform, post, and decision is backed by insight so you can grow with strategy, not guesswork.
IN CASE YOU’RE WONDERING WHYWE WOULD BE A GREAT FIT
01 / You want a strategic partner, not a content vendor.02 / You’re ready to treat social media as an essential part of your brand’s visibility.03 / You want expert execution without losing connection to the strategy.04 / You care about clarity and long term brand positioning, not short term hacks.
Life behind the workA GLIMPSE INTO MY LIFE
I live in sunny Scottsdale with my husband and our three pets. When I am not working on client strategies, you can find me at the farmer’s market, walking my dog, or curled up with a good book. Drift Social is designed to reflect the rhythm I love most: calm, intentional, and full of connection.
WHAT’S NEXT?
If you are ready for social media that feels strategic for the long term, I would love to partner with you.