meet the founder

Woman standing waist-deep in a lake, facing away, with mountains in the background at sunset.
A woman with long, wavy blonde hair standing outdoors near a body of water with hills in the background during sunset.
It’s so nice to have you here!

I’m Kaylin Franklin, founder of Drift Social. I believe social media should feel calm, strategic, and aligned, not chaotic or overwhelming. My work is rooted in storytelling, strategy, and creating content that reflects the heart of a brand while driving growth that lasts.

A woman with long, wavy hair standing near a body of water at sunset, with mountains in the background, and text overlay reading "Clarity, presence and sustainability."

MY BACKGROUND

Before starting Drift Social, I spent years in social media and digital marketing across both in house and agency roles. I had the opportunity to support national brands and fast growing companies, and while the results were exciting, I also saw the impact of hustle heavy tactics. Too often, teams were drained, disconnected, and producing content that did not serve the bigger picture.

Drift Social was born out of a desire to do things differently. To create strategies that not only perform but also leave space for clarity, presence, and sustainability.

Person holding a gold Apple MacBook in an outdoor setting with grass and small flowers.

my core values and philosophy

I believe growth should feel aligned with your brand, not forced. Everything I create is guided by four principles:

SHOWING UP CONSISTENTLY AND INTENTIONALLY.

PRESENCE

BUILDING RELATIONSHIPS THAT MATTER, NOT CHASING VANITY METRICS

CONNECTION

STAYING TRUE TO YOUR VOICE AND VALUE

AUTHENTICITY

DESIGNING STRATEGIES THAT LAST AND ALLOW FOR THE BIGGER PICTURE OF LIFE AND BUSINESS

SUSTAINABILITY 
IN CASE YOU’RE WONDERING WHY

WE WOULD BE A GREAT FIT

Close-up of a person's hand raised against a clear sky.
Cover of a publication titled 'Drift Social' with a subtitle 'Sustainable Business Growth', indicating it is from the Social Media Agency 2025.
The alignment you’ve been waiting for. 
01/ You are a purpose driven founder who values strategy as much as storytelling.
02/ You are ready to invest in social media as a core part of your business growth.
03/ You want a partner who manages the details while keeping you connected to the vision.
04/ You care about authenticity and long term sustainability more than short term tricks.
HOW CAN WE WORK TOGETHER → 
Life behind the work

A GLIMPSE INTO MY LIFE

I live in sunny Scottsdale with my husband and our three pets. When I am not working on client strategies, you can find me at the farmer’s market, walking my dog, or curled up with a good book. Drift Social is designed to reflect the rhythm I love most: calm, intentional, and full of connection.

WHAT’S NEXT?

A woman with long, wavy hair facing away, standing outdoors near trees, during dusk or dawn.
A notebook page with lined paper featuring a cover design for a social media agency called 'Drift Social,' emphasizing sustainable business growth, for the year 2025.
A clear path so you always know what comes next.

If you are ready for social media that feels strategic, aligned, and sustainable for the long term, we would love to partner with you.

LET'S WORK TOGETHER →