Aligned Social media Strategy

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Social Media Management for Wellness & Lifestyle Brands

At Drift Social, we manage your socials with clarity and intention, building a presence that feels consistent, premium, and connected, so your brand keeps growing without the burnout.

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Content that feels clear, consistent, and aligned.

Online Pilates & movement App

Case Study

In just 90 days, this Pilates & Movement app turned social media into a reliable growth channel. Their target was 200 new paid subscribers per month. With strategy-first messaging, premium content, and aligned storytelling, we not only met that benchmark but consistently surpassed itave… raging 260-280 new subscribers every month. Their socials became a steady driver of new memberships, website traffic, and recurring revenue while strengthening community trust.

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"Our community is growing! The strategy gave us clarity, and now new subscribers find us through our socials consistently. We’ve never seen metric like this."

Audience Growth

↑ 275%

Conversion Rate

↑ 6.2%

↑ 480%

Engagement Rate

↑ 8.9%

Traffic Driven

See more client results →

What We Offer

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Presence that feels strategic, aligned and alive.

  01/ CUSTOM STRATEGY

  02/ CONTENT CREATION

  03/ SCHEDULING & PUBLISHING

  04/ ANALYTICS & REPORTING

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Bring clarity and ease to your content.

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THE PROCESS

Working with us means having a strategic partner who manages your social media end to end. From our first conversation to ongoing execution, we combine deep strategy with thoughtful implementation so your brand shows up with clarity and confidence.

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01/ DISCOVERY AND ALIGNMENT

We start with a brand deep dive and performance audit to clarify your goals, audience, and opportunities for growth.

02/ STRATEGY BUILD

You will receive a 40 plus page custom strategy deck covering content pillars, brand voice, platform roles, audience mapping, community building, and creative direction, paired with a six month action plan.

03/ DESIGN SYSTEM AND CONTENT CREATION

With strategy in place, our designer develops a suite of professionally designed templates. Every caption, carousel, reel, and story is then created and managed by us with intention.

04/ MANAGE AND IMPLEMENTATION

We plan, schedule, post, and engage across your chosen platforms. Bi weekly content calendars keep you involved in key decisions while we carry out the execution.

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05/ REPORTING AND GROWTH

Each month, you will receive analytics and insights connected directly to your goals. We meet for a monthly strategy call to refine priorities, and every year your strategy is fully refreshed to stay aligned with your business direction.

CREATIVE DIRECTION

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Brand Storytelling That Looks as Aligned as It Feels

The alignment you’ve been waiting for.

With Marina, our Creative Director, every piece of content is designed to reflect your brand with clarity and consistency:

01/ We start with your existing brand design... fonts, colors, and imagery stay true to your identity.

02/ We create templates and assets that keep your content cohesive across platforms.

03/ The result is social media that feels intentional, elevated, and unmistakably yours.

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The Details

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Book cover titled "Drift Social" with subtitle "Sustainable Business Growth," published by Social Media Agency in 2025, featuring a lined notebook paper background.

A clear path so you always know what comes next.

Investment begins at $2,500/month

Six-month minimum commitment to ensure strategy has time to take root and deliver results

Onboarding takes four weeks, with publishing beginning no sooner than 30 days after your start date

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Trusted by founders

Your brand deserves a social presence that feels strategic, aligned, and alive. Here is what it looks like in practice:

“Our content finally feels like it represents the level of our studio and people are noticing.”

Pilates Studio

Trusted by founders

Your brand deserves a social presence that feels strategic, aligned, and alive. Here is what it looks like in practice:

"Clients began telling us, ‘Your posts are the reason I reached out.’ That kind of connection is invaluable."

Mental Health Practice

Trusted by founders

Your brand deserves a social presence that feels strategic, aligned, and alive. Here is what it looks like in practice:

"For the first time, my content feels like it reflects the kind of coach I am. New clients say they already feel connected before we even speak."

Wellness Coach

Ready for Aligned Growth?

Social media can feel lighter, clearer, and more sustainable, with strategy leading the way. Let’s explore how management with Drift Social can support your business.

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Let’s build something intentionaL.

FREQUENTLY ASKED QUESTIONS

IN CASE YOU’RE WONDERING

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If any other question pop up, send us an email.

It’s right for you if you want social media to feel clear, consistent, and strategic. We partner with founders who see social as a driver of growth and want an aligned, sustainable approach.
Every proposal is tailored to your brand and goals. While we have set offerings, no two strategies or calendars are ever the same.
We currently manage Instagram, TikTok, Pinterest, and Facebook. These are our core platforms, but if your brand needs support elsewhere we can discuss what that could look like.
The onboarding process for Full Service Social Media Management is four weeks. This includes discovery, strategy development, template design, and content system setup. Content is published no sooner than 30 days after your start date.

MEET THE FOUNDER

I am Kaylin Franklin, founder of Drift Social. After years in the agency world, I saw how hustle heavy tactics left brands drained and disconnected from their own vision. I created Drift Social to prove growth does not have to come at the cost of presence or peace. From my home in Scottsdale, I now partner with founders who want their social media to feel strategic, authentic, and sustainable.

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inspired by

INTENTIONAL LIVING // movement //
thoughtful design // TRANQUILITY // 

 THE CALM OF NATURE // serenity

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Anything that makes me feel calm, present, and connected.

ABOUT ME →

Your social media deserves strategy and storytelling that are sustainable.

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